Welcome to Boop, your ultimate destination for premium beauty and wellness products that are too-good-to-go.

In the beauty industry, product waste has always been an issue, with countless perfect products destroyed each year. Why? Sometimes the products don’t look 'perfect' on the outside; other times, brands have overproduced, discontinued items, or reformulated them. Poor forecasting and inefficient supply chains also contribute to this waste.

Our founder, spent years in the beauty industry and saw the need for an outlet for luxury brands to channel these items into. That's why Boop was created: to get more amazing products into your hands and keep them out of landfill, all while offering you the best prices.

We rigorously quality check each item to ensure you only receive products that are safe to use and deliver results. All products must pass our Boop QC check – when you shop with Boop, you can rest assured we’ve verified the integrity of each product, its suitable shelf life, and that all relevant seals are intact.