Once upon a time, in a land far, far away (well, Hexham).

Mr Wolf decided to open a kids store like no other, full of treasures and timeless toys and gifts. A magical place where imagination grows wild.

Packed to the rafters with delightful toys, clothing and general wonderfulness, our store never fails to put a smile on the faces of all who visit.

Every single item in the store has been personally hand-picked by Mr Wolf himself. Only the highest quality toys with masses of play value and gorgeousness make it onto his shelves, making sure kids are given toys that they’ll treasure and remember for a very long, long time.

So, if you’re passing be sure to pay us a visit, you might even get to meet Mr Wolf himself …

Grandmas especially welcome …