The REEL story began in 2001 when the Curzon cinema in the town of Loughborough, Leicestershire was acquired, as part of a major property development project. The aim was to provide tailored cinema experiences within town centre environments.

As the group continued to expand, the decision was taken in 2005 to re-name and re-brand the company as Reel Cinemas Ltd. Today, REEL is one of the largest independent operators and developers of multiplex cinemas in the country and is continuing to expand through M&A and organic growth.

It retains its family-based ownership with its original founders fully engaged and investing in the company.